waxing nostalgic over fried chicken

nostalgia makes for good business, doesn’t it? a max’s restaurant opened in jersey city, nj, a week ago and, from all accounts, it’s been packed ever since. my parents were pretty excited about it so when i was home for the weekend, i took my dad and mom out to dinner. it took more than 40 minutes to secure a table and another 20 minutes before the chicken was served. i shouldn’t complain, though. it was only the restaurant’s “soft opening.” we were aware they still had a lot of kinks to iron out.

the chicken, as advertised, was very good. the skin was crispy, the meat moist and flavorful. i had the feeling, though, that the chicken could have been a little burnt and my parents wouldn’t have minded at all. apparently, max’s played a role in their courtship. so i imagine the meal was flavored with really good memories πŸ˜‰

of course, my own memories of max’s chicken included my parents. we used to go to the branch on roxas boulevard (i wonder if it’s still there)Β  after we picked up my dad from the airport. so, happy times!

(i forgot my cell phone at home so i had to borrow the images above from the max’s restaurant website: http://www.maxschicken.com)

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5 Comments Add yours

  1. Betis Boy says:

    did they have the signature jufran ketchup? it's not a complete max's fried chicken experience if you don't have it with that. and the pancit canton is also to die for πŸ™‚ and the caramel bars, and the buko pandan. ha.ha. πŸ˜€

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  2. Guagua Girl says:

    oh yes, we had the jufran ketchup! i've forgotten how good the banana ketchup is with fried chicken. in fact, it even worked with the lechon kawali πŸ˜€

    the pancit canton was so-so, we'll have to go back and see if that is better after the grand opening. and i didn't try the caramel bars and the buko pandan yet. i did bring back a whole chicken yesterday. because of max's 65th anniversary, the chicken was being sold for $6.5 only, instead of the regular price of $12.95.

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  3. claire espina says:

    In Los Angeles, we have Max Fried Chicken in Glendale. I take my law partner there and he goes nuts over the fried chicken – and cannot believe the Pinoys have better fried chicken than the Americans. Guagua Girl, this reminds me to have some local Max Fried Chicken when I get to MNL in a few days. I want to see if it tastes as good as my memory.

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  4. Guagua Girl says:

    achi, i can totally understand why your law partner would prefer the pinoy friend chicken over the american ones. it's really just chicken … marinated, sure, but not drowning in batter and spices. i didn't think i would enjoy it as much as i did. but with the garlic fried rice and the banana ketchup …. ayyy, heaven πŸ™‚ enjoy your the chicken, aching claire!

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  5. Betis Boy says:

    i suddenly want to go to max's.

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